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Business & Marketing Management

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​Business & Marketing Management Technology 

  • Golden Triangle campus
  • Associate's Degree program
  • One-year Career Certificate program
  • 45-hour Technical Certificate program

The Business and Marketing Management Technology program offers three options: 1) a two-year curriculum that leads to an Associate of Applied Science degree; 2) a one-year curriculum that leads to a Career Certificate; and 3) a three-semester curriculum that leads to a 45-Hour Technical Certificate.

 

Business and Marketing Management Technology is designed to provide specialized occupational instruction in all phases of marketing management, including e-business, event marketing, entrepreneurship and multi-media presentations. A combination of class work and practical experience is stressed.

 

The primary objective of any firm, agency or business, is to market its product or services profitably. Marketing research helps to determine the demand for products and services. This is vital to the success of a company. A manager must oversee all of these activities and support services in order to maintain efficiency and profitability of the business.

 

The abilities to plan merchandise assortment and properly display the goods are essential skills for a manager. Students will develop these skills as well as learn to plan sales forecasts, prepare budgets, and effectively utilize various types of advertising media. These skills not only allow managers to maximize their effectiveness but will provide the entrepreneur with tools necessary for a successful business.

 

Associate's Degree program:
See menu at left for required courses

 
The two-year Associate Degree program requires a particular score on the ACT or COMPASS test for program entrance. Please see the program advisor or a counselor for additional information regarding testing times, locations and minimum scores. Probationary admission may be granted to applicants who do not have a particular ACT or COMPASS score. Admission will be granted to any student who completes the Career and Technical certificate programs with an overall GPA minimum of 2.0.
 
One-year Career Certificate program:
See menu at left for required courses
 
The two-semester Career Certificate program requires a particular score on the ACT or COMPASS test for program entrance. Please see the program advisor or a counselor for additional information regarding testing times, locations, and minimum scores. Probationary admission may be granted to applicants who do not have a particular ACT or COMPASS score. A Career Certificate will be awarded upon completion of the required courses.
 
45-hour Technical Certificate program:
See menu at left for required courses
 
Students in the three-semester Technical Certificate program take all the classes in the one-year certificate program, plus an additional semester of classes. A 45-hour Technical Certificate will be awarded upon completion of the required courses.​
 
 
 
Instructor:

Career Opportunities:

 

Business and Marketing Management prepares graduates for careers in marketing research, sales, advertising, management, public relations, merchandising, and buying. ​Possible positions include Social Media Analyst, Assistant Marketing Manager, Assistant Retail Manager, Assistant Store Manager and Marketing Analyst.

 

 

Certifications:

 

Marketing Concentration of the Assessment of Skills and Knowledge for Business Institute

 

 

Awards and honors:

 

2016 Collegiate DECA Mississippi
1st place in Professional Sales Presentation and Business-to-Business Marketing Case Study

 

Instructor Dr. Joshua Carroll received the 2016 Community College Educator of the Year Award from the Lowndes County Chamber of Commerce.

 

 

Sample courses:

 

Entrepreneurship: Learning how to start your own business. Study of the development of a product or services idea and the creation of an organization to further its
growth.

 

E-Commerce Marketing: Learning how to build your business through the use of the internet and E-Commerce Tools. This course introduces the fundamental opportunities and challenges associated with e-commerce activities. Topics include designing the user interface, web security, electronic payment systems, promotion and legal issues involved in creating a functioning online business.

 

Personal Selling: Learning the art of selling from a professional standpoint. Basic principles and techniques of salesmanship and their practical application. Topics include basic elements of consumer behavior, developing selling strategies, closing and servicing a sale and developing consumer relations.

 

 

Job Placement:

 

Employer application process and resume professional development is required to complete the program.

 

 

Salaries: $40,000 - $60,000

 

 

Graduation rate: 90%

 

 

 

 

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East Mississippi Community College
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Main Campus
1512 Kemper Street
PO Box 158
Scooba, MS 39358
(662) 476-8442
Golden Triangle
8731 South Frontage Road
PO Box 100
Mayhew, MS 39753
(662) 243-1900
CAFB Extension Center
81 Fifth Street, Room A
CAFB, MS 39710
(662) 434-2660
NAS Meridian Extension
255 Rosenbaum Ave.
Meridian, MS 39309
(601) 679-3570