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E-Commerce Technology

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Business & Marketing Management

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​E-Commerce Technology 

  • Golden Triangle campus
  • Associate's Degree program
  • One-year Career Certificate program
  • 45-hour Technical Certificate program

 

The Business and Marketing Management Technology program offers three options: 1) a two-year curriculum that leads to an Associate of Applied Science degree; 2) a one-year curriculum that leads to a Career Certificate; and 3) a three-semester curriculum that leads to a 45-Hour Technical Certificate.
 
Business and Marketing Management Technology is designed to provide specialized occupational instruction in all phases of marketing management, including e-business, event marketing, entrepreneurship and multi-media presentations. A combination of class work and practical experience is stressed.
 
The primary objective of any firm, agency or business, is to market its product or services profitably. Marketing research helps to determine the demand for products and services. This is vital to the success of a company. A manager must oversee all of these activities and support services in order to maintain efficiency and profitability of the business.
 
The abilities to plan merchandise assortment and properly display the goods are essential skills for a manager. Students will develop these skills as well as learn to plan sales forecasts, prepare budgets, and effectively utilize various types of advertising media. These skills not only allow managers to maximize their effectiveness but will provide the entrepreneur with tools necessary for a successful business.
 
Course Requirements:

 

First Semester 
MMT 1113
Principles of Marketing
3 Semester Hours
MMT 1313
Selling
3 Semester Hours
MMT 1323
Advertising
3 Semester Hours
MMT 2313
E-Commerce/Internet Marketing
3 Semester Hours
MMT 2113
Internet Concepts
3 Semester Hours
 
Second Semester
MMT 1123
Marketing Applications
3 Semester Hours
MMT 2343
Marketing Web Page Design
3 Semester Hours
BOT 1493
Social Media Management
3 Semester Hours
MMT 2133
Software Essentials for E-Business
3 Semester Hours
MMT 2513
Entrepreneurship
3 Semester Hours
 
The MSCPAS2 Y1 test will be administered upon completion of these core courses.
E-COMMERCE TECHNOLOGY CAREER CERTIFICATE EXIT POINT
 
Third Semester
ACC/BOT Accounting Elective
 
3 Semester Hours
BAD 2413
Legal Environment of Business I
3 Semester Hours
MMT 2613
International Marketing
3 Semester Hours
MMT Elective
 
3 Semester Hours
MMT Elective
 
3 Semester Hours
 
The MSCPAS2 Y2 test will be administered upon completion of the above courses.
E-COMMERCE TECHNOLOGY TECHNICAL CERTIFICATE EXIT POINT
 
Fourth Semester
ENG 1113
English Composition I
3 Semester Hours
Humanities/Fine Arts Elective
 
3 Semester Hours
SPT 1113
Public Speaking I
3 Semester Hours
MAT 1313
College Algebra or Natural Science Elective
3 Semester Hours
Social/Behavioral Elective
 
3 Semester Hours
 
† List of approved MMT Electives:
Multimedia Presentation for Marketing (MMT 2333)
Principles of Management (MMT 2213)

Human Resource Management (MMT 2233)

 

MMT 1113--PRINCIPLES OF MARKETING

Study of principles and problems of marketing goods and services and methods of distribution from producer to consumer. Types, functions, and practices of wholesalers and retailers and efficient techniques in development and expansion of markets. (3 sch: 3 hr. lecture)
 
MMT 1123--MARKETING MANAGEMENT
A project based course as a continuation of MMT 1113. Prerequisite: Marketing I (MMT 1113). (3 sch: 3 hr. lecture)
 
MMT 1313--PERSONAL SELLING
Basic principles and techniques of salesmanship and their practical application. Topics include basic elements of consumer behavior, developing selling strategies, closing and servicing a sale, and developing consumer relations. (3 sch: 3 hr. lecture)
 
MMT 1323--ADVERTISING
The role of advertising as a promotional tool. Topics included are product and consumer analysis, media selection, and creation of advertising. (3 sch: 3 hr. lecture)
 
MMT 1413--MERCHANDISING MATH
Study of the mathematical calculations involved in the merchandising process. Fundamental principles and operations in buying, pricing, and inventory control. (3 sch: 3 hr. lecture)
 
MMT 2113--INTERNET CONCEPTS
Provides an inclusive review and understanding of the Internet focusing on creating web pages through various software packages and exploration of ecommerce concepts. (3 sch. 2 hr lecture, 2 hr. lab)
 
MMT 2133--SOFTWARE ESSENTIAL FOR E-BUSINESS
Introductory course for business computer graphics. Students will learn how to create and enhance digital images for business purposes. (3 sch. 2 hr lecture, 2 hr lab).
 
MMT 2213--PRINCIPLES OF MANAGEMENT
Study of the basic principles and functions of management. Special emphasis on planning, organizing, directing, staffing, and controlling. (3 sch: 3 hr. lecture)
 
MMT 2233--HUMAN RESOURCE MANAGEMENT
Objectives, organization, and functions of human resource management. Emphasis is placed on selection and placement, job evaluation, training, education, safety, health, employer-employee relationships, and employee services. (3 sch: 3 hr. lecture)
 
MMT 2243--MARKETING CASE STUDIES
The study of effective marketing management decision making through case study analysis. (3 sch: 3 hr lecture)
 
MMT 2313--E-COMMERCE MARKETING
This course introduces the fundamental opportunities and challenges associated with e-commerce activities. Topics include designing the user interface, web security, electronic payment systems, promotion, and legal issues involved in creating a functioning online business. (3 sch: 2 hr. lecture, 2 hr. lab)
 
MMT 2333--MULTIMEDIA PRESENTATION FOR MARKETING
Design and deliver multimedia marketing presentations through the use of appropriate multimedia software and tools. Topics include marketing design concepts and related marketing communication strategies. (3 sch: 2-hr lecture, 2-hr lab)
 
MMT 2343--MARKETING WEB PAGE DESIGN
Use creative marketing strategies, concepts, and techniques to design Web sites that will reach designated target markets. (3 sch: 2-hr lecture, 2-hr lab)
 
MMT 2423--RETAIL MANAGEMENT
Study of retailing processes, including functions performed, principles governing effective operation, and managerial problems resulting from current economic and social trends. (3 sch: 3 hr. lecture)
 
MMT 2513--ENTREPRENEURSHIP
Study of the development of a product or services idea and the creation of an organization to further its growth. (3 sch: 3 hr. lecture)
 
MMT 2523--EVENT MANAGEMENT
Design a plan for special events, trade and consumer shows, exhibitions, and conventions. (3 sch: 3 hr lecture)
 
MMT 2613--INTERNATIONAL MARKETING
Provide students with an overview and understanding of international marketing. This involves an analysis of world markets, their respective consumers and environments, and the marketing management required to meet the demands of constantly changing foreign markets. (3 sch: 3-hr lecture)
 

Career Opportunities:

 

Business and Marketing Management prepares graduates for careers in marketing research, sales, advertising, management, public relations, merchandising, and buying. ​Possible positions include Social Media Analyst, Assistant Marketing Manager, Assistant Retail Manager, Assistant Store Manager and Marketing Analyst.

 

 

Certifications:

 

Marketing Concentration of the Assessment of Skills and Knowledge for Business Institute

 

 

Awards and honors:

 

2016 Collegiate DECA Mississippi
1st place in Professional Sales Presentation and Business-to-Business Marketing Case Study

 

Instructor Dr. Joshua Carroll received the 2016 Community College Educator of the Year Award from the Lowndes County Chamber of Commerce.

 

 

Sample courses:

 

Entrepreneurship: Learning how to start your own business. Study of the development of a product or services idea and the creation of an organization to further its
growth.

 

E-Commerce Marketing: Learning how to build your business through the use of the internet and E-Commerce Tools. This course introduces the fundamental opportunities and challenges associated with e-commerce activities. Topics include designing the user interface, web security, electronic payment systems, promotion and legal issues involved in creating a functioning online business.

 

Personal Selling: Learning the art of selling from a professional standpoint. Basic principles and techniques of salesmanship and their practical application. Topics include basic elements of consumer behavior, developing selling strategies, closing and servicing a sale and developing consumer relations.

 

 

Job Placement:

 

Employer application process and resume professional development is required to complete the program.

 

 

Salaries: $40,000 - $60,000

 

 

Graduation rate: 90%

 

 

 

 

  ​
East Mississippi Community College
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